Nov
02
As Measurement Looks Back, the TV Industry Should Look Ahead
Posted in: UncategorizedFor 70 years in this country, the television business has been driven by measurement, which has been provided almost exclusively by Nielsen. For decades, television shows, networks, careers and brands rose and fell based on one company’s ability to measure viewership, and the resulting economic activity unleashed through that core competency. Today, Nielsen is under…
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