Nov 10

Arts & Letters Will Revive the ‘This Is SportsCenter’ Campaign as ESPN’s Lead Creative Partner

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One of advertising’s most prolific campaigns is getting a new jolt of life after going dormant for several years. ESPN is resuscitating its iconic “This Is SportsCenter” campaign with the help of its new lead creative partner, Richmond, VA.-based Arts & Letters. Wieden+Kennedy produced the bulk of the 400-odd ads that began airing in the…

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