Are You Walking in Your Clients’ Shoes?


Every time someone does an industry study about what clients want most from their ad agencies, one thing always seems to come in at, or near, the top of the list: proactive thinking. Clients hire us to understand their business, help them identify problems, and bring them solutions. Pretty simple charge, eh? Yet most agencies wait for the phone to ring from their clients, asking the agency to solve a specific problem.

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