Apr
07
Are You Tuned In to Internet Video’s Ethics Problem?
Posted in: Uncategorized
Internet vVideo has an ethics problem. And if we don't fix it fast, the expected flood of ad dollars moving to our new medium will slow to a trickle — if not reverse pace entirely. It's called "stream fraud," and it happens when a company reports a video play to an advertiser when the video was not, in fact, viewed.
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