Jan
29
Are You Just a Service or a Brand?
Posted in: Uncategorized
We started the 2008 school year in the Integrated Media program at Mount Hood Community College a few weeks ago. As is our habit, we are using "Lovemarks: The Future Beyond Brands" as the primary text. It's not because there are so many pretty pictures (which I definitely need), but there are clear and simple ideas that give our students a clear foundation for understanding the basic concepts of branding.
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