Sep
08
Are the Army’s New Marketing Tactics a Little too Kid-Friendly?
Posted in: Uncategorized
NEW YORK (AdAge.com) — The U.S. Army is turning up in a lot of youthful places lately. For most civilian companies facing a conundrum similar to the Army's — a dwindling group of product loyalists and a public-perception problem — this might be considered smart, or even brilliant, marketing to attract new recruits to the brand. But in the case of the military, when you factor in easily influenced children, their parents and, oh yes, war, it becomes a lot more sensitive.
Post a Comment