Apr
02
Are iPad Editions ‘Print Plus’ or Something Else?
Posted in: Uncategorized
NEW YORK (AdAge.com) — Magazine and newspaper publishers have been pitching their new iPad editions as print, only better, because the iPad allows interactivity and other digital capabilities. But now as iPads finally reach real consumers' hands, everyone is watching to see how people use them, what media they consume on them and how they engage with the ads. The results will help determine just how tightly publishers can link ad sales for their iPad editions with traditional ad pages — with big ramifications for marketers and for print.
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