Hasta La Creative!

We know the ads are pretty funny, but are Bill Gates and Jerry Seinfeld for real?

That’s what the goal is behind the series of Microsoft ads featuring the odd couple. The second one was released this week. Seinfeld says the goal of the ads is to show them as normal people so they can connect with others.

In the ads, Seinfeld and Gates integrate themselves into a regular family by playing ping pong, getting Chinese food delivered to the house and getting punished for allegedly stealing a leather giraffe from Cabo San Lucas. Gates reads one of the other boys in the family a story before bed and puts the child’s fears of monsters at ease by replying, “It’s okay. There’s a firewall.”

Seinfeld contributes by saying how Gates has “connected over a billion people” and then focuses on Microsoft. 

The goal of the campaign is to change Microsoft’s image. The company told its employees in an email after the first ad aired that the ads are ”designed to engage consumers and spark a new conversation.”

Microsoft is spending $300 million on the campaign. Seinfeld will earn an easy $10 million from appearing in the ads.