Jun
07
Apple’s App Tracking Transparency Has Advertisers Scrambling, With Concern More Is to Come
Posted in: UncategorizedApple customers are among some of the most desirable for marketers, given their willingness to pay more than $1,000 for a cellphone. They also collectively generate more than $500 billion a year in revenue via in-app billings, a statistic that inspires advertisers to pay top dollar for real estate on an iPhone. However, on April…
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