Sep 15

Applebee’s Hands Media Account to Universal McCann

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NEW YORK (AdAge.com) — Applebee's has moved its $150 million-plus media-planning and -buying account from Publicis Groupe's Starcom to Interpublic Group of Cos.' Universal McCann without a review, the company said. Following the example of other major advertisers, Applebee's is taking the route of consolidation for more cost efficiencies.

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