May 21

Apple Teams Up With French Musicians and Director for Latest ‘Shot on an iPhone’ Spots

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For the latest in its “Shot on an iPhone” series, Apple decided to take a trip to France. Shot by Parisian director and photographer Axel Morin, three spots document Marseille, Lyon and Paris in beautiful black and white–shot on an iPhone X, of course. While the brand turned Muhammad Ali’s “I Am the Greatest” speech…

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