Apr 24

Apple Is Quietly Ramping Up Its Ad Game With Search Ads Expansion

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In 2010, Apple introduced its mobile ad platform, iAd, as part of then CEO Steve Jobs’ vision to beautify mobile display ads, but that shuttered in 2016. It was considered a rare blemish in recent history. Since then, the company has been building an in-app ad platform geared toward performance ads instead of the big…

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