Sep
02
AOL’s Armstrong: Why We Went With Google
Posted in: Uncategorized
NEW YORK (AdAge.com) — In a sign of Google's renewed belief in AOL's future, the search giant has outbid Microsoft to retain AOL's search traffic for another five years. Terms of the deal were not disclosed, but Citi Group analyst Mark Mahaney reports it is structured as a revenue share and does not include any upfront payments or guarantees. AOL's search revenues, a fraction of the overall search pie, are expected to decline 11.8% to $330 million in 2010, according to eMarketer.
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