Apr
03
Another Sad Piece of News
Posted in: UncategorizedFrom Creativity:
Paul Arden, an eccentric, revered creative responsible for some of the U.K.’s most popular advertising during his 14 years as Saatchi & Saatchi’s executive creative director, died Tuesday of a heart attack.
Mr. Arden, 67, left Saatchi in 1993 to start a film production company, Arden Sutherland Dodd, but continued to influence younger creatives with his first book, “It’s Not How Good You Are, It’s How Good You Want To Be,” a best-seller published in 2003.
It’s Not How Good You Are, It’s How Good You Want To Be is a great little read. I highly recommend it, and its follow-up, Whatever You Think, Think The Opposite.
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