May
08
Analyst: Upfront Sales to Fall 2% to 14%
Posted in: UncategorizedNEW YORK (AdAge.com) — Broadcast TV networks' upfront advertising sales will be down this year, posting a drop of between 2% and 14%, a leading Wall Street analyst said. A "material decline is probable given ratings declines, the disruption in the development cycle due to the recent writers' strike and economic woes," Jessica Reif Cohen of Merrill Lynch said in a report published yesterday.
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