Hasta La Creative!

I was preparing to give a speech in Istanbul to our European leadership teams. I had decided I wanted to do something that would be both practical and philosophical. It was my first real presentation to the company about what our principles were going to be regarding digital: operating structures, strategy and craft. I started building the usual deck. It talked about the state of the marketplace and what clients were asking for. Then I figured I'd talk about media and thinking beyond the banner ad and the microsite. I had something about integrated teams on my list. But I just couldn't put anything together. The information and I were at odds.