Sep
14
ANA Survey: Agency-Performance Reviews Are Now Business as Usual
Posted in: UncategorizedBATAVIA, Ohio (AdAge.com) — Agency performance evaluations are becoming almost universal among major marketers, but they are far less likely to be conducted for digital, PR, direct and multicultural marketing agencies, according to a survey of members of the Association of National Advertisers. But for creative agencies — especially those with large accounts — the heat's still on.
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