Oct
15
ANA Report: In-Housing Agency Work Is Accelerating
Posted in: UncategorizedIn-house agencies are increasingly on the rise, swiping all facets of advertising work historically handled by traditional shops including creative, strategy, media, social, production, influencer marketing, experiential efforts–everything. So much so, according to a new report from the Association of National Advertisers, that it seems to be a trend far too pervasive for any external…
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