An Esports Team Created a Fashion Line for Gamers to Feel More Like Traditional Sports Fans

As esports continues to grow from a subculture to the mainstream, one New York City franchise is combining gamer branding with streetwear. AndBox–a new esports organization that hosts the city’s esports teams, watch parties and competitions for the popular games Overwatch and Call of Duty–has collaborated with the agency Mother Design and the fashion brand…

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