May
14
Amstel Light Now Proudly Dutch and ‘Dam Good’
Posted in: Uncategorized
CHICAGO (AdAge.com) — Last year, Amstel Light was the beer for foodies; this year, it's the beer for ravers, revelers and bohemians. The first campaign for the Heineken-owned brand from new agency Richards Group, Dallas, plays up Amstel's brewed-in-Amsterdam roots, with scenes from that city's legendary, lawless party scene over the tagline "Dam good bier."
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