Hasta La Creative!

The Bread of Memory is a campaign for the week commemorating the AMIA terrorist attack – the worst attack in Argentine history: 85 victims and over 300 people injured. We needed to make sure that, 18 years later, the memory of the victims and the claim for justice would not be forgotten. So, we gathered a group of volunteer jewish chefs and nutritionists and together created a food recipe rich in vitamins and substances that have a direct effect on the brain. A bread meant to improve the memory of Argentines and be the symbol of a new tradition that help us remember.

Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Executive Creative Director: Javier Mentasti, Maximiliano Maddalena
Head of Art: Diego Grandi
Creative Director: Patricio Elfi, Juan Pablo Carrizo
Copywriter: Lucas Antunes, Tomas Gianelli
Art Director: Daniel Corrêa, Maximiliano Elbo
Account Director: Mariela Seijo
Account Supervisor: Julieta Real
Producer: Valeria Pinto, Alejandro Travaglini, Viviana Simone
Music Producer: Nectar Música
Client Responsable: Gabriel Scherman, Javier Basevich, Silvina Roisman