Hasta La Creative!

The world is a crazy place right now so, we decided try and make sense of at leat one puzzle: Islamic/Arab/Desi advertising in the U.S. Naturally, we contacted Michael Hastings-Black who runs Desedo Films with director Raafi Rivero. The firm specializes in new media and minority markets.

After the jump, Hastings-Black goes through who is doing right, wrong and what your agency should be on the look out for.

1. What are the assumptions that advertising agencies need to wipe away when considering advertising directly to the Arab/Middle Eastern/Muslim demographic in America?

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