Apr
09
American Express’ New Branding Targets People Whose Work and Personal Lives Are Intertwined
Posted in: UncategorizedMore and more people today, 50 percent in fact, are finding their work and personal lives intertwining, according to a global study commissioned by American Express. The brand always wants to ensure that its messaging is reflecting the world that its consumers are living in, so today American Express is launching what it describes as…
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