Apr
07
AMC Launching Behavior-Based Ads in Upfront
Posted in: UncategorizedNEW YORK (AdAge.com) — Forget commercial ratings. This year's upfront metrics are getting a whole lot more granular. Witness Rainbow Media's AMC, which aims to introduce behavioral targeting characteristics to its upfront sales via a new measurement system developed with Nielsen. Dubbed the Audience Identity Metric, or AIM, the new measurement tool will help advertisers align brands to psychographic categories of AMC viewers.
Post a Comment