Feb
26
Amazon’s Bestselling Advertising Books
Posted in: UncategorizedOut of curiosity, I went through Amazon’s bestseller list for the business category and plucked out all books related to advertising:
- Authenticity: What Consumers Really Want
- Made to Stick: Why Some Ideas Survive and Others Die
- How to Win Friends & Influence People
- Predictably Irrational: The Hidden Forces That Shape Our Decisions
- Meatball Sundae: Is Your Marketing out of Sync?
- Presentation Zen: Simple Ideas on Presentation Design and Delivery
- Guerrilla Marketing
- Influence: The Psychology of Persuasion
It’s amazing how Dale Carnegie’s self-help How To Win Friends book is still on the top of the list (120th sales rank overall) after so many years. It is a great book, too; one of the few that I keep re-reading to discover new ideas. After Carnegie’s, a lot of the recently published books seem rather derivative or reduntant.
The Psychology of Persuasion and Made to Stick should be fun to compare — the seem to cover similar grounds. I’m really looking forward to getting my hands on Predictably Irrational written by a professor at Sloan. It is also #1 on the bestseller list right now.
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