Nov
26
Amazon Surpasses Walmart to Become the Top Black Friday TV Ad Spender
Posted in: UncategorizedAmazon spent more on TV advertising than any other major retailer in the days leading up to Black Friday, according to new data from ad intelligence firm MediaRadar. After analyzing TV ad spend for nearly 300 retailers during the first two weeks of November, results revealed that Amazon leaped seven spots compared to last year,…
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