Jun
27
Allergan Changes Course and Sends $378 Million U.S. Media Account to GroupM’s Mindshare
Posted in: UncategorizedIn an unusual move, pharmaceutical company Allergan has halted the transition of its U.S. media buying and planning business to Publics Groupe’s Spark Foundry and instead is sending the account to GroupM’s Mindshare, sources familiar with the matter told Adweek. The sudden shift comes after Allergan concluded a review by selecting Spark Foundry as its…
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