Hasta La Creative!

Two things that should probably be kept apart, performance art and Taco Bell, were fused by ad shop LevLane in Philadelphia to tout the introduction of Frutista Freeze frozen tropical beverages. Frutista … isn’t that one of the names WPP rejected for its Dell agency? Anyway, LevLane dressed up actors in iced-over beachwear (with their skin tinted blue) and made them freeze in place for hours while a support team handed out Taco Bell coupons. Agency staffers later donned orange T-shirts and “froze in place” around town. The events actually suited Taco Bell pretty well. Folks have been turning blue (and also green) and freezing in place at Taco Bell for years. Drop the chalupa!

—Posted by David Gianatasio