May
08
All 6 Major Agency Networks Invited to Pitch for GSK’s Global Media Account
Posted in: UncategorizedInternational pharmaceutical conglomerate GSK, or GlaxoSmithKline, has begun the process of reviewing its global media planning and buying business. Australian trade publication AdNews broke the news yesterday, and today a company representative confirmed the review to Adweek but did not provide additional information. ID Comms is managing the process, according to multiple sources who also…
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