Hasta La Creative!

Merry Christmas from AKQA, whose gerbil-powered lights might as well spell out “Suck it, PETA” for all the complaints they may get. (OK, so it’s not excessive abuse.) The gerbils run in their little wheel intermittently (sometimes extremely so) from 9:30 a.m. to 5:30 p.m., and by all accounts they enjoy toiling for the amusement of their humanoid oppressors. If AKQA really wants to impress, though, the rodents better make a good showing on Christmas Eve. Christmas music could invigorate them, though might AdFreak suggest the most inspiring song ever written would bring better results?

—Posted by David Kiefaber