Jun 22

Ahead of Postponed NewFronts, Industry Leaders Talk Virtual Format, Adapting to Covid-19

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Just four months ago, the Interactive Advertising Bureau heralded an overhaul of its annual Digital Content NewFronts slate, which it was calling the “new NewFronts.” But the IAB had no idea just how “new” this year’s event would become. In mid-March, Covid-19 shut down the industry, and the annual event went virtual soon after and…

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