May
10
Agency.com Struggles to Win Back Its Good Name
Posted in: UncategorizedNEW YORK (AdAge.com) — Five years ago, Agency.com was a premiere interactive brand, the fourth-largest of its kind in the country. Fast forward to today and it's been passed by names such as R/GA and AKQA, new entrants such as SapientNitro and traditional ad powerhouses such as EuroRSCG, which has successfully integrated its digital offering. It's hard to pinpoint exactly what went wrong, probably because Agency.com has been plagued by a string of problems.
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