Sep
25
Agency Founder Selina Petosa Talks Gender Imbalance and the Future of Digital
Posted in: UncategorizedThe ad industry rarely finds common ground on much of anything, but two particularly contentious topics do seem to have long shelf lives: gender imbalance and the “digital vs. analog” divide.
We spoke to Selina Petosa, founder and chief creative strategist of Seattle-based digital agency Rational Interaction, to get her take on these subjects.
First, here’s some work Rational created for client Microsoft in 2012 (other major clients include Sony, Amazon, AT&T, Expedia and Cisco).
Q&A below.
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