Aug
20
Agency Execs Mired in Malaise
Posted in: UncategorizedNEW YORK (AdAge.com) — The ad business, with the exception of emerging markets in Asia and Latin America, has hit upon rough times, based on a recent poll of top agency executives. Of the more than 80 agency CEOs from around the world who participated in the survey, 60% said economic conditions in their markets had worsened, compared with a year ago. North American agency CEOs had a slightly dimmer outlook, with 65% saying their regional economy has taken a turn for the worse since last year.
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