Jul
24
Agency Creates a Winter Classic
Posted in: Uncategorized
The nonprofit Aurora Ice Association has finished its first season of skating in the black, thanks to the efforts of ad agency Cenergy, East Aurora, N.Y. Seeing the need for an outdoor ice arena, Cenergy principal John Cimperman and his suburban Buffalo, N.Y., agency decided to resurrect the NHL's 2008 Winter Classic rink, site of the Jan. 1, 2008, Winter Classic, the first outdoor regular-season NHL game in the U.S.
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