Oct 07

Agencies Show That When It Comes to Buying Media, It’s Not What You’ve Got—It’s How You Use It

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This year’s winners found clever ways to resonate with the coveted youth market (we’re talking about you, Oh Henry! and Visible), channel a massively popular TV series for the greater good (Droga5), inspire organic participation from celebrities (Initiative) and so much more. Presenting the 2019 Media Plan of the Year winners, who proved time and…

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