May 16

Agencies Balk at ‘Insane’ Conditions of New General Mills RFPs

Posted in: Uncategorized

Consumer-packaged-goods giant General Mills is currently seeking new creative agencies to help promote its broad range of brands. But at least some of the shops that received a call to pitch have voiced displeasure with the conditions listed in the RFP. This follows GM’s recent decision to move away from the agency of record model,…

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