Apr
11
Agencies and Clients Need to Find a Balance of Mutual Respect to See Long-Term Growth
Posted in: UncategorizedThe agency/client relationship: The pinnacle of business relationships. Partnership centric. Transactional at its core. Often misunderstood. Too often one-sided. Whatever your view, it is a relationship with a great deal at stake on both sides. And depending on how it is approached and managed, it can be very rewarding–or very frustrating. About five years ago,…
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