Nov
17
After Nearly 50 Years, BBDO Loses Brand Pepsi In U.S.
Posted in: Uncategorized
NEW YORK (Adage.com) — After nearly 50 years, BBDO Worldwide has lost its longtime hold on the Pepsi-Cola brand in North America to two Omnicom Group siblings. The beverage giant today named TBWA/Chiat/Day, Playa Del Rey, Calif. communications agency for the Pepsi brand in the U.S.
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