Feb
04
After Nearly 30 Years, Isuzu Takes Its Last Ride in the States
Posted in: UncategorizedDETROIT (AdAge.com) — Adios, Isuzu. The automaker that brought Americans trucks named Hombre, Amigo and Rodeo — not to mention the "lying" Joe Isuzu — is exiting the U.S. next January after a 28-year run. The cause of its death: failure to innovate, misjudgment of the market and woeful under-spending on marketing.
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