Jul
18
After Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency Gains, Revenue Losses
Posted in: UncategorizedOn Jan. 1, privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience through buying directly from the company itself. Six months later, the strategy produced its first batch of results, showing early signs of success through higher…
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