Feb 07

After 127 Years, Abercrombie & Fitch Tries New Marketing Approach: Body Positivity

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This year, Abercrombie & Fitch is taking another step to ensure it’s no longer the exclusive outfitter for the thin, popular girls and bronzed, muscular jocks that ruled your high school in the early aughts. The Ohio-based retailer is famous for its cozy cable knit sweaters, distressed jeans, in-your-face moose logo, the signature “aroma” of…

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