Sep 09

Affiliate Marketing Modernization Brings New Possibilities

Posted in: Uncategorized

Outdated. Old school. These are the labels tossed out to disparage affiliate marketing. As a long-term survivor of decades of ad-tech evolution and hyperbole, affiliate is often tagged as a low-tech marketing option that lacks the data sophistication and customization options of formats that rely on identifiers and cookies. This assumption couldn’t be further from…

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