Aug
16
Aerie Builds an Offline Marketplace for Other Brands to Connect With the TikTok Generation
Posted in: UncategorizedAerie’s latest marketing play is an organized effort to draw attention to other brands. Moving beyond the typical brand collaboration driven by a core product–a Barbie Burger King meal, for example–the clothing brand created a shared experience with a host of small businesses. Aerie’s Hidden Gem Marketplace, which featured small New York City businesses as…
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