May
03
Advice for Shops: Stop, Collaborate, Listen
Posted in: Uncategorized
After reading a recent review of the U by Kotex campaign, I had two feelings. The first is one of great pride in work that was delivered out of an incredibly collaborative relationship between Kotex, Organic and the partner agencies. The second is one of great disappointment and concern that this work will be perceived as just another TV-driven campaign, with digital tagged on the end. The reality is that this perception couldn't be further from the truth.
Post a Comment