Jul
06
Advertising Could Do With More of Bernbach’s Genius
Posted in: Uncategorized
"Nobody's Perfect" is the title of Doris Willens' new book on Bill Bernbach and the golden age of advertising. And just to make sure you get the point of the title, the book explores every imperfection she could find in the career of perhaps the most famous person in the history of advertising. Fair enough. Nobody's perfect. But I think she failed to stress the essence of Bernbach's genius which, in my opinion, was his incredible ability to recognize a good idea.
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