Sep 12

Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts

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Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a plucky upstart to maturing threat to Google and Facebook. Despite 117% growth in Amazon ad revenue from $4.6 billion in 2017 to $10.1 billion in 2018, Forrester analyst Collin Colburn…

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