Jun
25
Advertisers Still Hesitant When it Comes to Imus
Posted in: Uncategorized
NEW YORK (AdAge.com) — Don Imus is once again under scrutiny for making racially charged remarks on his "Imus in the Morning" program, but it doesn't appear it will make a difference to advertisers this time around. The last media storm the shock jock created prompted advertisers such as Procter & Gamble and General Motors to pull their ad spending from CBS Radio and MSNBC, where his show also appeared. But his new gig at Citadel Communications' ABC Radio Networks has yet to attract any of those major advertisers.
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