Apr
15
Advertisers starting to fund and distribute content
Posted in: UncategorizedLONDON – The role of advertisers in funding content has changed dramatically over the past two years. While TV channels were once the gatekeepers of consumers’ living rooms, a growing number of brands are reaching them directly through a wider variety of platforms. They are not only creating their own content, but running it on their own media space, such as their websites and across mobile applications.
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