Dec 23

Advance Auto Parts Acquires Sears’ DieHard Brand for $200 Million in Cash

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DieHard, the Sears brand famous for its car batteries, is set to be sold to Advance Auto Parts in a $200 million deal that’s expected to close today. Calling DieHard an “iconic American brand” with the “highest brand awareness and regard of any automotive battery brand in North America,” Advance Auto Parts president and CEO…

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